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Chicago Cutlery

Website Redesign / 2018

Chicago Cutlery is a subsidiary brand of America's leading knife-manufacturing brand, Corelle Brands, and they makes professional-grade knives for the home.

Challenge

Corelle brands came to Huge Inc. and asked to redesign whole lines of their brands including Corelle, Chicago Cutlery, Corning Ware, Pyrex, and snapware. They requested to have an unified system with unique styles for each brands.

Approach

We created components that works cross the brands and applied different styles including fonts, colors, patterens, icons, and background textures to create different look and feel for each brands.